Strategies

Jamie Kane
June 19, 2015

Are you building an organization that can sell?

To hire effectively, you need to make sure a candidate's skills and personality are a fit for your team. Consider these tips to help you better evaluate potential employees.

Strategies

Mark Gordon
June 19, 2015

'No bull'

Can a lender with $3.2 billion in assets be run like a community bank? Sure can, says one executive.

Strategies

Business Observer Staff
June 19, 2015

Motel 6 parent company buying Naples firm's cloud services; Givens Givens Sparks names principal attorney; Majestic Athletic lands Liverpool Football license; Frank Winston Crum Insurance is Sustainability Company of the Year; Odyssey Marine finds five wrecks in Northern Atlantic; Mitel recognizes Tech Data as Americas Distributor of the Year

Strategies

Business Observer Staff
June 12, 2015

Corporate report

Enviro-Serv signs deal for new Pestmaster franchise; Trinity's Nicopure Labs wins French civil case; St. Pete Duke division approved for Orlando solar plant; CNLBank parent selling to Valley National; WellCare Health Plan approved for Florida Healthy Kids; Ranking lists HomeBanc a “Best Place to Work for Millennials”; Ranking lists HomeBanc a “Best Place to Work for Millennials”

Strategies

Mark Gordon
June 12, 2015

Building blocks

Orlando has a tight lock on the central Florida tourism market. Polk County, with some colorful bricks, angles for a way in.

Strategies

Business Observer Staff
June 12, 2015

MY VIEW | 'Patent Death Squad'

A stifling federal bill will be a “blow to patent owners and independent inventors” if it passes, agues a Tampa attorney.

Strategies

Mark Gordon
June 5, 2015

THE CREATIVITY ISSUE: Outside your comfort zone

Innovation isn't only for the artistically inclined. One area college leads the way for businesses and executives.

Strategies

Denise Federer
June 5, 2015

Emerging leaders: How to enhance your status

Networking is more than just meeting new people. If you want to move up the ladder, learn how to build a network of allies who can help you climb.

Strategies

Mark Gordon
June 5, 2015

THE CREATIVITY ISSUE: C-Suite Communications

The campaign for Southeastern Guide Dogs, in one way, was easy: The centerpiece is cute dogs and puppies.

Strategies

Michael Hinman
June 5, 2015

THE CREATIVITY ISSUE: Schifino Lee Advertising + Branding

Although the market for organic food products already is strong, Schifino Lee Advertising + Branding sought to connect that particular consumer market with community-supported agriculture through its client, Sweetwater Organic Farm.

Strategies

Jean Gruss
June 5, 2015

THE CREATIVITY ISSUE: B2 Advertising

When Naples Lumber and Supply started diversifying into windows, doors and hardware, it needed to get the message out that it was more than just a lumber company.

Strategies

Jean Gruss
June 5, 2015

THE CREATIVITY ISSUE: Cultured pearl

Pearl's branding work is infused with nostalgia and history connected with the sea, weaving stories to build strong brands. The team knows how to have fun, too.

Strategies

Mark Gordon
June 5, 2015

THE CREATIVITY ISSUE: Nickel Communications

Goodwill targeted millennials with this campaign, says Lindsey Nickel-de la O, a co-founder and creative partner at Nickel Communications.

Strategies

Michael Hinman
June 5, 2015

THE CREATIVITY ISSUE: Paradise Advertising

There are now more launches from Florida than ever before. Space Florida connected with Paradise Advertising in St. Petersburg to develop a campaign that highlights that fact.

Strategies

Jean Gruss
June 5, 2015

THE CREATIVITY ISSUE: Spiro & Associates

You won't find many photos of people in the advertising materials for a Fort Myers human resources and benefits company.

Strategies

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Are you building an organization that can sell?

'No bull'

Corporate report

Corporate report

Building blocks

MY VIEW | 'Patent Death Squad'

THE CREATIVITY ISSUE: Outside your comfort zone

Emerging leaders: How to enhance your status

THE CREATIVITY ISSUE: C-Suite Communications

THE CREATIVITY ISSUE: Schifino Lee Advertising + Branding

THE CREATIVITY ISSUE: B2 Advertising

THE CREATIVITY ISSUE: Cultured pearl

THE CREATIVITY ISSUE: Nickel Communications

THE CREATIVITY ISSUE: Paradise Advertising

THE CREATIVITY ISSUE: Spiro & Associates

Tommy Bahama to open new restaurant and retail store on St. Armands

Fort Myers airport passenger traffic down 11% in October

Tampa-based creator of Lightning's 'Be the Thunder' campaign dies at 60

SWFL roofing company expands near Sarasota with $12.6M facility

Developing community to become largest in Lakewood Ranch

Verified Audit

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