Building communities where people want to live with Wellen Park’s Rick Severance

March 20, 2025

Rick Severance has worked for some of the largest development communities in Florida, leading up to his current post, as president of Wellen Park, a master-planned community in south Sarasota County. And his passion for building communities is high-level. On this episode, Rick talks about what he believes makes a good work culture, his strategy for growing a community at the right pace, his mentors and how he leads through transparency and accountability. And listen for how he spends some of his time commuting to and from work.

3 Takeaways

(07:00) Set a clear vision
(12:15) Assume the best
(16:50) Pivot quickly

Timestamps

(00:00) This episode is sponsored by Kerkering Barberio!
(00:30) Introducing Rick Severance, President of Wellen Park
(05:20) Getting into Land Development
(06:35) Leadership Lessons
(08:00) Lessons from Babcock Ranch
(09:10) What is Wellen Park?
(11:20) How do you manage all the stakeholders?
(13:45) What do you look for in other leaders?
(15:18) Leadership advice
(16:45) Dealing with setbacks
(18:15) Wellen Park in 2025

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