How a mom’s priority was the spark for a 60-employee public relations firm with Teri Hansen

November 16, 2023

This week, we are speaking with Teri Hansen of Priority Marketing. Priority Marketing started as a way for Teri to spend time with her newborn and has turned into a 60-person marketing machine. Teri shares with us the importance of hiring people with shared values, how Priority Marketing’s diverse portfolio of clients helped weather the recent economic storms, and developing your leadership team.

3 Takeaways:

(02:50) It is important to always have your priorities in front of you
(07:25) Having a diversity in clientele is what made it possible to weather the tough economic situations
(11:00) Our employees have to have shared values first

Timestamps:

(00:00) Tell us about how you started Priority Marketing

(03:45) What was it like as a new entrepreneur?

(06:10) Diversifying your client list

(09:00) What defines Priority Marketing today?

(10:35) What do you do to hire and retain great people?

(12:35) What stands out as a learning experience?

(14:00) What do you do to develop leaders?

(16:40) Who are some of your mentors?

(18:26) What is next for Priority Marketing

(20:12) Hot Seat Questions

Join us every week as we interview business leaders to learn what makes them great, what they look for in growing leaders, and much more.