$50M family-run SWFL boat business sails into next generation

The Frickes keep on going, now in the second generation of family ownership with Fish Tale Boats.


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  • | 5:00 a.m. October 16, 2026
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Travis and Justin Fricke were only 25 and 23 years old, respectively, when their father died in 2010 and they took over running the family business, Fish Tale Boats, alongside their mom, Diane Fricke.
Travis and Justin Fricke were only 25 and 23 years old, respectively, when their father died in 2010 and they took over running the family business, Fish Tale Boats, alongside their mom, Diane Fricke.
Photo by Stefania Pifferi
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