Clearwater insurance firm shutting office, laying off 103

Clarifying, a Clearwater insurance agency, is closing its corporate office and laying off 103 employees, including top level C-suite executives.

The company notified state and local officials of its intentions in a letter dated Feb. 18 sent to meet Worker Adjustment and Retraining Notification Act requirements.

The letter was short on details and neither the firm's chief legal and administrative officer nor a media contact responded to a request for comment Thursday morning.

The company says in the letter that Clarifying LLC and BizCare LLC, “are conducting a plant closure” of its corporate office at 18167 US Highway 19 N. in Clearwater. Layoffs are expected to begin April 19.

The two LLCs as well as the Clarifying Marketing Group all share the same Clearwater address, according to the state’s Division of Corporations database.

The list of employees affected ranges from top level executives to 21 life insurance agents and nine Medicare sales agents.

According to an August press release, Clarifying is an insurance agency operated by the Clarifying Marketing Group. Its focus is on final expense insurance, ancillary products, annuities, Medicare Advantage and Medicare Supplement plans.

This story will be updated as new details emerge.