Don't just lead your employees. Guide them.

When we think of leadership in business we often think of strategy (the decisions made by a leader to create a successful company) and culture (the leader setting and spreading the company’s environment and social guidelines). 

What we don’t think of often enough, however, is guiding employees’ behavior. Every one of us is capable of guiding the behavior of others. It’s not magic. It’s about paving the way for your employees to realize their potential. And with some basic psychology, you can help your employees be the best version of themselves, and thus improve their contribution to your business. The keys are identifying the critical factors required to influence behavior and developing a strategy to incorporate them.