Tampa company named official water of Major League Baseball

There’s finally some good baseball news coming out of Tampa Bay.

A portfolio of regional spring and purified water brands belonging to Tampa's Primo Brands has been named the Official Water of Major League Baseball.

Financial details of the deal were not disclosed but the brands include Poland Spring and Deer Park Spring Water.

The sponsorship includes a campaign featuring four well-known baseball players who will “bring fans into their world” through social media, surprise fan interactions and local programs.

The Lab, Pirmo’s in-house creative agency, came up with the campaign.

The players are:

• Elly de la Cruz of the Cincinnati Red who will work with Pure Life and Ice Mountain Spring Water.
• Austin Riley of the Atlanta Braves who will work with Deer Park Spring Water.
• Yordan Alvarez of the Houston Astros who will work with Ozarka Spring Water.
• Fernando Tatis Jr. of the San Diego Padres who will work with Arrowhead Spring Water.

Primo Brands was founded in 1952 as Primo Water Corp. with headquarters in Tampa and includes other notable water brands in its portfolio including Mountain Valley and Zephyrhills.

In November, it merged with Stamford, Connecticut-based BlueTriton Brands to form Primo Brands. The newly merged organization considers both towns as dual headquarters and employs 11,000 people at more than 50 production facilities and more than 200 depots across North America.

The company says it beverages are distributed across more than 200,000 retail outlets.

The news of Primo’s sponsorship comes after the announcement last week from the Tampa Bay Rays that the team would not follow through on building a new stadium in St. Petersburg. The news followed months of acrimony between the Rays and local officials and raised serious questions about the team being sold and reignited talk about it potentially moving out of St. Petersburg and Tampa Bay.