Executive Diversion

Married Tampa execs take on a new challenge together every year

Jessica Muroff and Owen LaFave say dancing, hiking and running deepen bonds, build resiliency and teach how to fail forward.

  • By Laura Lyon
  • | 5:00 a.m. January 10, 2025
  • | 0 Free Articles Remaining!
Nonprofit executive Jessica Muroff and banking executive Owen LaFave take on a new challenge each year as their shared diversion.
Nonprofit executive Jessica Muroff and banking executive Owen LaFave take on a new challenge each year as their shared diversion.
Courtesy image
  • Tampa Bay-Lakeland
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Executives

Jessica Muroff, CEO of United Way Suncoast and Owen LaFave, Pinellas County market president of the Bank of Tampa. The couple has been married for six years. Muroff has been with United Way Suncoast since 2019 by way of the Girl Scouts of West Central Florida, where she was also CEO. LaFave has been with Bank of Tampa for 13 years, after previously serving as VP of commercial real estate banking for TD Bank. Both fill their days with different levels of involvement with nonprofits, raising a blended family of four teenagers; LaFave even hosts a podcast called Money Market. 


 

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