Naples firm reaches deal to buy one of the largest poinsettia growers in the US

HF Companies., a Naples-based conglomerate in industries from wine to commercial real estate to newspapers and more, has reached a deal to acquire N.G. Heimos Greenhouses, billed as one of the nation’s largest poinsettia growers and preeminent greenhouses.

Financial terms of the deal, expected to close in June, weren’t disclosed. All of Heimos’ employees and family members will remain with the company, according to a statement, and Bernie Heimos will remain CEO. 

“We are thrilled to join this outstanding family of companies,” Bernie Heimos says in the statement. “As a family business, our values and mission are deeply rooted in our heritage. This partnership offers a unique opportunity to align with another family that shares our dedication to excellence, integrity, and community. Together, we will continue to deliver exceptional products and services while nurturing a culture that prioritizes our employees and customers.” 

Founded in 1952 with a focus on geraniums and poinsettias, the company has expanded to meet increasing demands, the release states, adding spring annuals and perennials in 1976 and constructing a modern greenhouse in Millstadt, Illinois, in 1983. By 1998, the greenhouse space surpassed 1.5 million square feet, and today, according to its YouTube page, the company boasts one of the largest greenhouse configurations in America, spanning over 400 acres and two states (Missouri and Illinois).

Since 2011, Heimos has been consistently recognized on Greenhouse Grower's Top 100 Growers' list in square feet of total greenhouse space. The company, the release states, “offers an extensive selection of plants through its retail locations and online sales channels,” including annuals, perennials, hanging baskets and seasonal favorites like mums and poinsettias. Heimos is also known for its Poinsettia Trial Open House, the largest in North America, featuring over 200 varieties. 

This acquisition announcement follows HF Companies' recent acquisition of Bay Area Herbs & Specialties in San Francisco, which spans over 5,000 acres and includes herbs, wine, fresh plants, flowers, golf products and dairy products.

“Investing in agricultural ventures not only supports local farmers but also spurs economic growth and job creation within the community,” HF Companies co-CEO Geoff Hoffmann says. “We are delighted about this agreement with Heimos and look forward to our next chapter of growth together.” 

HF Companies, meanwhile, currently seeks to increase its ownership of national newspaper publisher Lee Enterprises.