Tampa and Michigan marketing firms merge, rebrand

White Glove, a digital marketing company specializing in financial seminars based in Troy, Michigan, and TouchFuse, a technology platform company catering to seminar events based in Tampa, have officially rebranded as AcquireUp. 

The two firms merged in late 2023 under the shared interest of helping financial advisors find the right prospects through seminars, according to a statement. At the time, TouchFuse was the holding company for LeadJig, Acquire Direct Marketing and Prospectix and continued as LeadJig + Acquire Direct. The rebranding now brings all companies under the same name. 

Greg Bogich, the CEO of White Glove, will now be CEO of AcquireUp and Alex Hug, CEO of TouchFuse, is now the president and COO of AcquireUp.

"No one understands financial advisors better than we do. We know what it takes to drive leads, engage clients, and ensure success beyond conversion. We have executed over 145,000 campaigns and put our clients in front of $34 billion in assets on a monthly basis – we know what works and what doesn't and understand what it takes to turn a seminar registrant into an attendee and then into a loyal client,” says COO Hug in a released statement. “Under our new AcquireUp brand, we will continue to innovate and help our clients succeed in building their businesses."