Tampa and Michigan marketing firms merge, rebrand

White Glove, a digital marketing company specializing in financial seminars based in Troy, Michigan, and TouchFuse, a technology platform company catering to seminar events based in Tampa, have officially rebranded as AcquireUp. 

The two firms merged in late 2023 under the shared interest of helping financial advisors find the right prospects through seminars, according to a statement. At the time, TouchFuse was the holding company for LeadJig, Acquire Direct Marketing and Prospectix and continued as LeadJig + Acquire Direct. The rebranding now brings all companies under the same name. 

Greg Bogich, the CEO of White Glove, will now be CEO of AcquireUp and Alex Hug, CEO of TouchFuse, is now the president and COO of AcquireUp.