St. Augustine destination marketing agency offers reprieve to Floridians

Following the upheaval around Hurricanes Helene and Milton, a lesser affected area of the state is offering open doors and, in some cases, a complimentary glass of wine. 

The St. Augustine, Ponte Vedra and The Beaches Visitors and Convention Bureau released a statement encouraging weather-worn residents to spend time on what is dubbed Florida’s Historic Coast, south of Jacksonville. 

“Our area is extremely fortunate to have escaped with minor damage,” says Susan Phillips, President and CEO of St. Augustine, Ponte Vedra and The Beaches Visitors and Convention Bureau in the statement. “We understand that’s not the case across much of our state. Many of our fellow Floridians have lost their homes, the very place where you feel secure and comfortable. In order to help those who helped us in the past, we want to open our doors for our fellow neighbors so they can rest and recover from the shock of this historic storm.”

Many of the hospitality and tourism businesses connected with the organization are offering a ‘welcome distraction’ via a special webpage. The Collector Luxury Inn and Garden is offering a 10% discount on rooms and a complimentary glass of wine upon arrival, St. Augustine Distillery is offering 50% off certain guided tours and Old Town Trolley Tours is offering BOGO deals through October 20 — to name a few. 

The Historic Coast is an area between Daytona and Jacksonville comprised of St. Augustine, Ponte Vedra, the rural communities of Hastings, Elkton, St. Johns, and 42 miles of Atlantic beaches.