National sauna franchise to launch first Florida location in Sarasota

A trio of entrepreneurs has been awarded a franchise agreement in Sarasota to open a series of saunas. Glow Sauna Studios, headquartered in Texas, promotes health and wellness through infrared sauna and red light therapy. Terms of the Sarasota deal were not disclosed.

Glow Sauna Studios has locations under development around the country, with recent openings near Atlanta and Las Vegas. It provides saunas where people can detoxify their bodies, rejuvenate their skin, relieve pain and burn calories, among other benefits, according to Glow Sauna Studios.

Heading up the Sarasota operation will be entrepreneur and former anesthesia technician Joanne Lavery along with two ER nurses: her daughter and son-in-law, who is also a retired police officer.