- December 15, 2025
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The owners of blow-dry salon Drybar have taken on a new concept — massage — and are looking to Sarasota to open their first location in Florida.
Squeeze will open this June in Fruitville Commons at 3070 Fruitville Commons Blvd., Suite 100.
Sarasota was selected as the company’s entry point into Florida for its “sophisticated and health-forward culture,” according to a spokesperson for Squeeze.
