Bealls names new member of leadership team

Bealls has named a new member to its leadership team. Leana Less is the new senior vice president of marketing, according to a statement from the company.

Most recently, Less worked for Fort Myers-based women's retailer Chico’s and Estee Lauder in marketing roles. She also spent more than a decade at the Coca-Cola Co. in connections and media.

“With an extensive background in global marketing, Leana Less brings a wealth of experience and strategic vision to the role,” Bealls says in a statement. “Her appointment marks an exciting new chapter for Bealls, as the company continues to strengthen its brand presence and customer engagement.”

Bealls has more than 660 stores across 23 states and nearly 16,000 employees. It is headquartered on 38th Avenue in Bradenton.

Less says she is “confident that the marketing team will continue to evolve and find meaningful ways to connect with our guests (current and new),” in a statement on LinkedIn.

Bealls ranked as the No. 4 top private company in the region in the Business Observer’s 2023 Big Book of Business. Its 2022 revenue was more than $1.87 billion.

Image via Bealls / LinkedIn