Ohio hospitality brand chooses Naples to open first upscale bar in Florida

A Cincinnati hospitality company with multiple brands across its home state, in addition to Chicago, is expanding to Florida for the first time by opening an upscale cocktail bar in Naples. 

The bar, from Four Entertainment Group, which goes by 4EG, is called Beeline. It will open in Mercato, according to a statement from North American Properties – Atlanta, which handles management and leasing for the high-end mixed use center in Naples. There are two other Beeline locations, one in Newport, Kentucky, outside Cincinnati, and one in Columbus, Ohio, according to the 4EG website. 

Beeline will be at 9115 Strada Place, the release states, in a 4,000-square-foot space next to Southern Tide. Its menu includes craft cocktails, ales and spirits.

4EG has more than 25 bars and restaurants throughout the Midwest, including aliveOne, Igby’s, Keystone’s Mac Shack, Rosedale, The Roosevelt Room and The Stretch. The company was founded in 2007 by four partners: Ben Klopp, Bob Deck, Dan Cronican and David Halpern.

The Beeline concept first opened in Columbus’ Easton Town Center in January 2020. In September 2021, the group opened a second Beeline at Newport on the Levee in Kentucky — another development owned and managed by NAPA, the release states. 

“We are thrilled to bring Beeline to Naples and to become a part of the Mercato community,” says Deck in the release. “We’ve established a strong relationship with North American Properties with Beeline at Newport on the Levee, and we look forward to becoming a staple in the Naples nightlife.”

CORE Resources is the general contractor for the project while Mark Bredemeier of KBA Architects and interior designer Corey Rineair have been hired for Beeline’s buildout. Construction is slated to start this summer, and the bar anticipates opening by the end of the year.