In wake of hurricanes, hotel revenue in Hillsborough up 28%

Hillsborough County set a record for hotel revenue in October, topping $100 million for the first time.

According to the local visitors' bureau, Visit Tampa Bay, the occupancy rate for the month was 78.5% in the county, 14% higher than last year. The average daily rate was $166.21 and revenue per available room was $130.51.

In all, the hotel industry generated $101.71 million in revenue and $6.15 in Tourism Development Taxes, a 28% percent increase from a year ago.