Florida, with $1.6B, leads nation on livestream sales platform Whatnot


Sellers on livestreaming commerce platform Whatnot can present their wares and interact with potential buyers.
Sellers on livestreaming commerce platform Whatnot can present their wares and interact with potential buyers.
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Whatnot, which bills itself as the largest livestream shopping platform in North America, reports Florida is the highest-grossing state for live commerce in the nation.

Florida live sellers have generated over $1.6 billion in lifetime sales on Whatnot, beating out No. 2 California and No. 3 New York.

Since it was founded in 2019, Whatnot has enabled sellers to engage potential buyers through livestreaming and allowed consumers to purchase items through live auctions.

 

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