Florida, with $1.6B, leads nation on livestream sales platform Whatnot

Whatnot, which bills itself as the largest livestream shopping platform in North America, reports Florida is the highest-grossing state for live commerce in the nation.

Florida live sellers have generated over $1.6 billion in lifetime sales on Whatnot, beating out No. 2 California and No. 3 New York.

Since it was founded in 2019, Whatnot has enabled sellers to engage potential buyers through livestreaming and allowed consumers to purchase items through live auctions.