Microsoft, Disney execs to speak at rebranded PR conference in Tampa

The Florida Public Relations Association has rebranded its annual conference — with a goal of making the event a go-to professional development spot for public relations and related professions statewide. 

The 2024 event, now dubbed the PR & Comms Summit, is scheduled for Aug. 4-7 at the Grand Hyatt Tampa Bay. The summit, according to a statement, offers “insights into the latest communication trends and essential skills for successful public relations, communications and marketing.”

Scheduled keynote speakers, according to the agenda, include:

• Jacquee Wahler, vice president of communications at Walt Disney World, talking about “communicating Disney’s impact in Florida.
• Miri Rodriguez, chief storyteller for Microsoft, talking about the future of storytelling.
• Veronica Cintron, vice president of communications at Tampa International Airport, talking about crisis communications. 
• Lauren Wouldard, director of communications with Paramount/MTV Entertainment Studios, talking about “mastering the art of intentional and impactful campaigns.”

"FPRA has always committed to elevating attendees' expertise through powerful keynotes, workshops and networking opportunities at our annual event, but this year's lineup is the most exciting in years. Highlights include sessions on crisis communications, the future of storytelling and leveraging social media influencers," FPRA President Wendy Crites Wacker says in the statemenmt. 

Early bird registration is now open, and early bird pricing is available until May 31, with special rates for FPRA members and students. Visit PRAndCommSsummit.com  for a complete agenda and registration. 

The Florida Public Relations Association, which provides professional development, networking credentialing and recognition opportunities for public relations professionals, is the oldest public relations association in the United States, representing over 1,000 members statewide.