Former King's Hawaiian top tech exec joins C-Suite of St. Pete uniform company

Superior Group of Cos. appointed Soo-Jin Behrstock as the company's chief information officer, the firm says in a news release.

Behrstock has more than 25 years of technology and information systems experience in both business-to-business and e-commerce industries, as well as transformational efforts, the company says.

Previously, Behrstock was the CIO at King's Hawaiian, a 70-year-old bakery well known to grocery shoppers. Prior to that, Behrstock served as CIO at AG Jeans and Koos Manufacturing, a specialty apparel company, from 2014 to 2020.

She served as CEO and president of AppsPeri and Innowave Technology, tech-consulting companies, from 2006 to 2013. 

Behrstock holds a bachelor of arts from Portland State University.

Behrstock will report to the company's chief strategy officer, Phil Koosed.

"Her leadership and deep understanding of technology trends will undoubtedly enhance our position as a technology-driven leader in each of our branded products, healthcare apparel and contact-center segments," says Koosed. "We believe that Behrstock is the right person to help us harness the power of emerging technologies and drive innovation across all aspects of our organization."

Superior Group, based in St. Petersburg and established in 1920, is a combination of companies that sell uniforms, branded products and medical apparel.