Tampa RV firm, in first-of-its-kind-deal, partners with luxury brand

Bowlus, a maker of luxury recreational vehicles, says it has signed an exclusive national partnership with Lazydays.

Bowlus says it will have five new dealerships at Lazydays sites: Bowlus of Denver at Lazydays; Bowlus of Houston at Lazydays; Bowlus of Knoxville, Tennessee, at Lazydays; Bowlus of Tampa at Lazydays; and Bowlus of Vancouver, Washington, at Lazydays.

"By adding Bowlus to its product mix, Lazydays solidifies its position as the most comprehensive luxury dealership in the RV industry," Lazydays says in a news release. "By expanding their presence to five additional locations, Bowlus creates an unparalleled white-glove sales and service experience for its luxury product."

All five new Bowlus locations will offer the full range of Bowlus RVs, including the Terra Firma and Volterra. The dealerships will also offer the Heritage RV in late 2024.

Both firms say the partnership is the first of its kind in the RV industry. Thus, Lazydays will be the exclusive dealer of Bowlus RVs nationwide, with further expansion plans scheduled for 2024.

Bowlus and Lazydays also announced an exclusive service relationship at all Lazydays locations nationwide.

"By combining our success with Bowlus in California and Nevada with Lazydays' white-glove philosophy, we will introduce the Bowlus brand to Denver, Houston, Knoxville, Tampa and Vancouver in a way never seen before," says Bowlus CEO Geneva Long in the release. "Lazydays has demonstrated that they are the leading RV dealer organization with a clear vision and an authentic commitment to the customer experience."

"Bowlus pioneered the luxury travel trailer segment," says John North, Lazydays CEO. "This exclusive relationship allows both Lazydays and Bowlus to invest significantly in the partnership, focusing on delivering exceptional luxury RVs and prioritizing the product and customer experience."