Florida Aquarium launches creative plan to lure more businesses, donors

The Florida Aquarium has launched a new corporate plan that looks to increase support from businesses while simultaneously expanding its mission as a conservation and animal care organization.

While that description may sound like an expansive way of saying the popular Tampa attraction found a new way to raise money, the reality is that in a time of economic uncertainty the aquarium has developed a plan it says can both help bring in new revenue, solidify its place as a cultural institution and allow donors, and their employees, to give back to the community.