Soap company adds trio of stores across Florida

Health and wellness brand Naples Soap Co. is opening three new locations in Florida: one on the Panhandle, one in south Sarasota County and one on the state’s east coast. 

The Naples-based company, which specializes in premium-quality skin and hair care products, reported $11.1 million in revenue in 2022. Naples Soap Co. is publicly traded over the counter under the symbol NASO.  

“We are officially crisscrossing the state of Florida from the Panhandle to southeast Florida to Florida’s west coast,” Naples Soap Co. Founder and CEO Deanna Wallin says in a statement. “We set our sights on these locations in early 2022 because they were a perfect match with our growth strategy to be in high-traffic, coastal locations that attract tourists, seasonal residents and year-round shoppers. We faced multiple construction and hurricane-related delays, but we’ve overcome these challenges to create beautiful retail spaces where customers can see, feel, smell, try and buy our products.”

The new locations are: 

• 4771 E. County Highway 30A, Suite C101 in Santa Rosa Beach. This is the company’s second Panhandle location. The 1,200-square-foot retail space, the release states, is adjacent to a new high-end boutique hotel called The Lodge 30A. The Santa Rosa Beach store opened in April. 
• 331 N. University Drive, Suite M2-1000 in Plantation. The company’s first store in Southeast Florida, this 1,800-square-foot location is in the new Plantation Walk shopping district. “For years, customers have been driving Alligator Alley from Broward, Miami-Dade and Palm Beach counties to shop at our Tin City and 5th Avenue Naples stores,” says Wallin. “We’re excited to respond to customer requests with our first store in southeast Florida to serve this constituency.” 
• 19790 Wellen Park Blvd., Suite 102, Venice. This 2,300-square-foot store is in Wellen Park, a fast-growing master planned community  “This new store in Venice will fill the locational gap between our store in Punta Gorda at Fisherman’s Village and our store on Main Street at Lakewood Ranch,” Wallin says. “This area is growing so quickly, and we have such an established brand in Charlotte and Sarasota counties, we felt that adding a store at the new Wellen Park development was a natural choice.”

Naples Soap Co., which was founded in 2009, markets more than 300 personal care products including body, face and hair care. It operates stores in Naples, Estero, Fort Myers, Sanibel, Punta Gorda, Venice, Lakewood Ranch, Kissimmee, Mount Dora, Santa Rosa Beach, Destin and Plantation, as well as at more than 300 boutiques, spas and stores throughout the U.S. through its wholesale division.