National jeweler expands to Tampa with new showroom

Brilliant Earth Group Inc., a San Francisco-based company that owns the Brilliant Earth jewelry brand, has opened a showroom in the 23-acre Midtown Tampa mixed-use development.

Founded in 2005, Brilliant Earth is primarily an online retailer but has 28 showrooms nationwide, according to a news release. Customers will be able to shop for pieces such as engagement and wedding rings, fashion and cocktail rings, earrings, pendants and bracelets, in addition to fine jewelry selections, including tennis bracelets and engravable name plate necklaces.

The company’s jewelry, the release states, is made with conflict-free diamonds, lab diamonds, ethically sourced gemstones and recycled precious metals.

“The community of Midtown Tampa is an exciting new retail destination for our brand,” states Kathryn Money, Brilliant Earth Group’s senior vice president of merchandising and retail expansion, in the release. “Tampa is one of the fastest-growing cities in the Southeast, where technology, entertainment and modern living intersect, allowing us to broaden our reach and provide our customers with a unique in-store experience, complimented by Brilliant Earth’s digital capabilities.”