National jeweler expands to Tampa with new showroom

Brilliant Earth Group Inc., a San Francisco-based company that owns the Brilliant Earth jewelry brand, has opened a showroom in the 23-acre Midtown Tampa mixed-use development.

Founded in 2005, Brilliant Earth is primarily an online retailer but has 28 showrooms nationwide, according to a news release. Customers will be able to shop for pieces such as engagement and wedding rings, fashion and cocktail rings, earrings, pendants and bracelets, in addition to fine jewelry selections, including tennis bracelets and engravable name plate necklaces.

The company’s jewelry, the release states, is made with conflict-free diamonds, lab diamonds, ethically sourced gemstones and recycled precious metals.