Tampa tourism agency launches $1M campaign to attract new residents

Visit Tampa Bay, the destination marketing organization for Tampa and Hillsborough County, has created a $1 million mass-media campaign, featuring the slogan “Work where you love,” designed to encourage out-of-state young professionals to relocate to the Tampa Bay region.

The campaign launches this month with outreach in markets including Boston, Chicago, New York and Washington, D.C., according to a news release. It utilizes a creative platform developed by Clearwater-based FKQ Advertising + Marketing that showcases the Tampa Bay region’s balance of relaxation and exhilaration through a mix of lifestyle and workplace imagery. It’s also based on data showing that most people relocate somewhere they’ve already visited.

“Tampa Bay ranks among the top places Americans want to move to now, and this new campaign underscores the reasons why this is the best place to live, work and build a business,” Visit Tampa Bay President and CEO Santiago Corrada states in the release. “With the area offering a thriving downtown, endless activities, incredible culinary scene and world-class attractions, you can find the career opportunities you are looking for while feeling like you are on vacation year-round.”

The “Work where you love” campaign was developed with support from the Tampa Bay Economic Development Council and Hillsborough County, the release states. 

“Hillsborough County is experiencing massive growth in the finance, life sciences, information technology, cybersecurity, fintech and health tech industries,” Tampa Bay EDC President and CEO Craig Richard states in the release. “With major tech companies expanding their operations to the Tampa Bay area, our talent attraction campaign will draw in more young professionals with these specializations to relocate to our beautiful destination.”