Company’s $35M acquisition comes as it cuts workforce by 14%

Shortly after announcing it was cutting 14% of its workforce Monday, March 6, Clearwater-based Digital Media Solutions said it had agreed to purchase another technology company for $35 million.

The digital advertising company notified shareholders that day that it had agreed to buy HomeQuote.io from Customer Direct Group, along with the supporting media and technology assets of the ClickDealer international ad network.

The announcement of the sale came after Digital Media Solutions' board announced it was backing out of a deal to sell itself and that it had begun the restructuring that led to major job cuts.