Golf and lifestyle brand to make SWFL debut with pair of locations

Southern California-infused athletic fashion brand TravisMathew is opening a pair of new retail stores in the region, including its debut in the Fort Myers-Naples market. 

The Fort Myers TravisMathew opened in early July in the Miromar Outlets in Estero, according to a statement. 

A second store, meanwhile, is coming to The Mall at University Town Center in Sarasota, according to the brand’s website. A date for that opening isn’t listed, though the company’s website lists open positions for supervisor, part-time client associate and assistant store manager. The UTC store would be the first one in the Sarasota-Bradenton market. Other Florida stores are Daytona Beach, Palm Beach Gardens, Boca Raton and Tampa. 

Founded in 2007 with an emphasis on the golfing community, TravisMathew, according to its website, “draws its inspiration from the culture and lifestyle of Southern California’s surf, sand, and sun.” It now “incorporates easy-to-wear lifestyle looks for the course and beyond,” the release states, while offering “lightweight and functional sportswear, footwear, and accessories for men, women, and children.”

TravisMathew has an A-list of pro sports and entertainment ambassadors, including NFL quarterbacks Matt Ryan and Jimmy Garoppolo, pro golfers Sam Burns and Jon Rahm and actor Chris Pratt.