Locally owned dental group hires VP of sales and marketing

Steven Sidmore has joined Leixir Dental Group as vice president of sales and marketing, bringing more than 20 years of sales and leadership experience to the Oldsmar-based company.

According to a news release, Sidmore will lead the firm’s sales and marketing team and support national growth initiatives.

“Our already outstanding sales team will evolve into trusted business partners for our customers under Steven’s leadership,” Leixir CEO Christian LeBrun states in the release, “and this approach will undoubtedly set us apart in the industry and lay the foundation for growing our overall enterprise value.”

Prior to joining Leixir, Sidmore worked for MicroDental Laboratories, starting as a sales account manager and eventually being promoted to national sales director.

“Leixir’s team culture, world class products and services, and client-focused mission are going to make this company wildly successful,” Sidmore states in the release. “Together with a passionate CEO and leadership team along with our highly skilled sales, marketing and operational teams, we will take this organization to great new heights. That is why I’m here.”