Historic Tampa hotel to rebrand as upscale Hilton property

The Floridan Palace Hotel will be part of the company’s Tapestry Collection.

By Business Observer Staff
| 1:30 p.m. June 28, 2022
| 2 Free Articles Remaining!

Courtesy. The nearly 100-year-old Florida Hotel in downtown Tampa will undergo a $25 million renovation and be part of Hilton's Tapestry Collection.

Tampa Bay-Lakeland

The Floridan Palace Hotel, a 212-room property that opened in 1926 in downtown Tampa and was once the city’s tallest building, is set to join the Tapestry Collection by Hilton.

Owner/operator 1754 Properties LLC, in a news release, says it will spend $25 million on renovations to the historic 19-story hotel, located at 905 N. Florida Ave., with the goal of making it one of Tampa’s most upscale hotels. Levin Investment Realty President Jane Levin will serve as the project’s retail leasing broker. She has been charged with curating a collection of boutique-style retailers, restaurants and other services that will become amenities at the rebranded hotel.

Photo courtesy of Wikimedia Commons/rhythmnation2004.

“The Tapestry Collection by Hilton brand is a natural fit, giving our guests the consistency, reassurance and benefits of Hilton’s reservation system, rewards program and globally recognized brand, but also preserving the unique, independent hotel experience so many modern travelers value,” 1754 Properties CEO Joe Smith states in the release. “As the renovation moves into full swing, we’re excited to have Levin Investment Realty working to build a retail presence that supports and reflects the Floridan’s spirit.”

The Tapestry Collection by Hilton, the release states, consists of just 75 hotels worldwide, each with its own unique, vibrant style.