Naples brokerage firm Premier Sotheby’s hires new CMO

A marketing guru with more than 30 years of experience and a goal of carrying on the company legacy has stepped into the role as chief marketing officer for Naples-based Premier Sotheby’s International Realty, a prominent brokerage firm.

In her role, Kathy Forrester will focus on the company’s marketing strategy and brand identity. Forrester is the former CMO of Howard Hanna, an independent real estate company in the U.S. sporting $43 billion in sales volume. 

“I am delighted to welcome Kathy to our team,” CEO Budge Huskey says in a release. “She has the marketing credentials, breadth of real estate knowledge and passion needed for this key leadership role. I am confident that her appointment will further our mission of providing an elevated experience for our global advisors and valued customers.”

Forrester’s experience is spread across more than three decades. During that time, she’s led teams for well-known brands including Walt Disney World marketing and Talbots. 

“I have always respected the Sotheby’s International Realty brand and am thrilled to join the leadership team of one of its top affiliates,” Forrester says. “I look forward to expanding upon the company legacy of marketing excellence with innovative initiatives and a talented team of professionals.”