Slide rule: Investors flock to innovative insurance exec's latest venture

After a year out of the game, Bruce Lucas is back. Now he’s armed with what he — and some deep-pocketed backers — believe will be an even better model than his last major success.

By Brian Hartz
| 11:10 a.m. February 10, 2022
| 0 Free Articles Remaining!

Mark Wemple. Bruce Lucas recently co-founded Slide Insurance.

Insurance

Starting nearly a decade ago, Bruce Lucas built Heritage Insurance Holdings Inc. from the ground up, with an eye toward making it a super-regional carrier of property and casualty insurance. He accomplished that, and then some, growing Heritage (NYSE: HRTG) into a nearly $600 million publicly traded company, with a payroll of more than 600 employees, that does business in 15 states.

Now Lucas, 49, is ready to do it all again.