Creative license: Insurtech startup brings fresh perspectives to market

Kin Insurance is a lean, tech-driven industry disruptor. Throw some ‘Florida Man’ hijinks into the mix and anything’s possible.

By Brian Hartz
| 10:00 a.m. February 10, 2022
| 0 Free Articles Remaining!

Mark Wemple. Angel Conlin worked for ASI and Nationwide before joining St. Petersburg-based Kin, where she's chief insurance officer.

Insurance

There might not be a hotter industry at the moment than insurtech. Every time you turn around it seems a startup has entered the market or an established player — case in point: Tampa’s HCI Group and St. Petersburg’s UPC — has launched an insurtech spinoff.

One of the fastest-growing firms to join the insurtech fray is St. Pete-based Kin Insurance, which currently operates in California, Florida and Louisiana, with big ambitions to expand. Co-founded in 2016 by Sean Harper, who serves as CEO, and Lucas Ward, the firm’s chief technology officer, Kin underwrites and sells residential property insurance direct to consumers.