European electric vehicle maker opens showroom in Tampa

Polestar (NASDAQ: PSNY), a manufacturer of electric vehicles headquartered in Gothenburg, Sweden, has opened a showroom in Tampa located at 3710 Midtown Drive, in the Midtown Tampa mixed-use development.

According to a news release, the Polestar 2 fastback, which retails for $48,400 and up, will be available for purchase at the Tampa showroom. Customers will be able to experience the new Polestar 3 SUV, which debuts next year and is priced starting at $83,900, via an augmented reality experience.

“Florida has the nation’s second-highest electric vehicle sales volume. The new Polestar Tampa retail location offers a perfect brand introduction for drivers looking to go electric,” states Gregor Hembrough, the head of Polestar North America, in the release. “With the award-winning Polestar 2 on sale at Polestar Tampa, and the Polestar 3 SUV arriving next year, the timing is impeccable.”

Polestar plans to open 35 showrooms across North America by the end of 2022, the release states. The company reported gross revenue of $1.34 billion in 2021, up from $610.25 million in 2020 — an increase of nearly 120%.

“I am excited to open Polestar Tampa at a moment when conversion to electric vehicles is surging,” Polestar Tampa Principal Danny O’Malley states in the release. “My team is proud to be a part of the Polestar family as we are redefining what the customer experience of the electric future looks like.”