Cru Cellars ready to launch next phase of growth

Organic and natural wine, according to Jen Bingham, co-owner of Cru Cellars in Tampa, has been “having a moment” over the past few years as consumers increasingly look for pesticide-free food and beverages made with little to no additives. At the same time, small-batch wines from around the world have become more accessible to everyday consumers, not just upper-crust connoisseurs and collectors.

In that context, Cru Cellars, founded in 2010 by Jen, 40, and her husband Torrey, 42, who are both certified sommeliers, opened at the perfect time. The pair have reaped the rewards of a carefully curated approach to wine, expanding the business from a single retail shop in South Tampa to locations in premier Tampa destinations: Armature Works in 2018 and Westshore Marina District in 2021.