Well-known insurance firm embraces digital-first strategy, including $300K production studio

One of the largest insurance companies in the region spent part of the summer in camp — video and digital production camp.

The company, Lakewood Ranch-based FCCI Insurance Group, recently built a state-of-art audio/video production facility, the FCCI Studio, inside its expansive campus. It was an investment of $200,000 to $300,000, says FCCI President and CEO Cina Welch. Then, starting June 1, FCCI began to release a series of videos about the company, its mission, its customers and more. The effort is part of a digital-first initiative underway for about three months, Welch says.