National MedSpa leader names new CFO

Tampa-based national medspa industry leader Ideal Image has named finance and strategy executive Adam Hasiba CFO.

Hasiba will lead Ideal Image’s accounting and financial operations, according to a statement, and he will aid in “ensuring the company’s continued focus on driving accelerated, profitable growth.”

Hasiba was on the team at private equity firm L Catterton that first invested in Ideal Image in 2015. Before then, he headed up strategy at Ferrara Candy Co. and spent several years at McKinsey & Co., specializing in supply chain, retail, finance and business process optimization.

“We are thrilled to welcome Adam to the leadership team as chief financial officer,” Ideal Image CEO David Prokupek says in the release. “It’s clear Adam recognizes the tremendous whitespace opportunity for our brand. We look forward to his support to drive thoughtful and sustainable growth as we continue to capture market share and expand our services to become more accessible than ever before.”

“Ideal Image has a strong track record of accelerated growth and is extremely well-positioned for the future as it builds off increasing consumer interest to provide affordable and accessible aesthetic services for all,” Hasiba says in the statement. “I was on the team at L Catterton that originally invested in the company, tracking its industry performance for several years, and I look forward to supporting Ideal Image through its next phase of growth and beyond during this pivotal time for the brand.”

Ideal Image operates as a direct-to-consumer medical aesthetics brand offering free private in-person or virtual consultations through its national tele-aesthetics platform. Ideal Image’s expert team of 800-plus medical professionals have performed approximately 20 million FDA-cleared treatments.