Wash fulfillment: Disruptive firm aims to take competition to the cleaners

Woodie’s Wash Shack President Tim Miller doesn’t shy away from disclosing his grand ambitions for the nascent car wash company, a rising star thanks to a partnership with the Tampa Bay Buccaneers and a fresh approach to branding and customer loyalty.

He tosses out phrases such as, “We’re building the Chick-Fil-A of the car wash space,” and “We’ll hopefully be the next Outback Steakhouse of Tampa Bay — homegrown and highly successful” when describing his outlook for the company, which launched its first location in St. Petersburg in spring 2020.