Plant City berry farm's new state-of-the-art headquarters a nod to the future and the past

Wish Farms, a nearly century-old Plant City farm, gets flashy with its new company headquarters. There's also some purpose behind the pretty details.


  • By Louis Llovio
  • | 12:00 p.m. May 27, 2021
  • | 0 Free Articles Remaining!
Mark Wemple: Gary Wishnatzki, whose grandfather first started the business in 192
Mark Wemple: Gary Wishnatzki, whose grandfather first started the business in 192
  • Tampa Bay-Lakeland
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Driving down Interstate 4 between Tampa and Lakeland, past the farmland, car dealerships, gas stations, homes and warehouses that line road, one building sticks out.

It’s a contemporary structure with huge windows that's covered in blonde wood. It's sitting on an immaculate campus right before an exit with a Denny’s, a Circle K and a Burger King. It looks like something you’d see in Scandinavia — not Plant City.

The seemingly out-of-place building is the headquarters of Wish Farm, the new home of a family business that traces its roots back to the 1900s. Gary Wishnatzki, whose grandfather first started the business in 1922, sees the digs not just as a new space for the business, but as his legacy. 

 

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