Communications firm relaunches with focus on social impact businesses, nonprofits

SARASOTA — Elizabeth and Tracy Knight have relaunched Knight Strategic Communications, a public relations and corporate communications firm that focuses on social impact businesses, nonprofits and issues advocacy clients.

Formerly known as Knight Marketing, the firm has shifted its main focus to publicity, communication strategy and reputation management, according to a press release. 

Led by Elizabeth Knight, Knight Strategic Communications will serve clients throughout the U.S. Elizabeth Knight previously worked at Rubenstein Strategic Communications and Hiltzik Strategies. 

“I was so inspired by some of the clients I was working with in New York,” says Knight Strategic Communications President Elizabeth Knight in a statement. “That, in combination with the way the world has changed, made me decide to devote my skills to helping those who are impacting others in positive ways.” 

The firm is a reimagined, rebranded company that began in 1997 as Knight Marketing. Founded by Tracy Knight, Knight Marketing was an award-winning marketing agency that served regional, national and international clients, many in the health care sector.  

“Philanthropy and social impact are deeply important to our family,” says Knight Strategic Communications Vice President and Senior Advisor Tracy Knight in a statement. “We decided to combine our skills to get behind the companies and causes we believe in. This is how we feel we can make the most difference.” 

Additional team members include former Knight Marketing associates Rick McNeely, a reputation management expert, and creative director Max Kelly. Former Sarasota County Sheriff Tom Knight, who recently took over as CEO of regional behavioral health and substance abuse treatment nonprofit First Step, will advise on issues advocacy, policy influence and nonprofit campaigns.