Restaurant tech firm backed by Lightning owner names new CEO

Clearwater-based Omnivore also named a chief revenue officer.

By Business Observer Staff
| 7:48 p.m. March 10, 2021
| 2 Free Articles Remaining!

Courtesy. Dan Singer was named CEO of Omnivore

Tampa Bay-Lakeland

CLEARWATER — Hospitality technology firm Omnivore, which connects restaurants’ point of sale systems with technologies that improve efficiency and increase profitability, has named area executive Dan Singer CEO.

In addition to Singer, who was previously vice president of finance for global privacy company FairWarning, the company named Shane Whitlatch chief revenue officer. Whitlatch also worked at FairWarning, among other companies, according to a statement.

Courtesy. Shane Whitlatch was recently named chief revenue officer at Omnivore.

Singer led Omnivore through new challenges facing the restaurant industry from the pandemic, the release states, by using the company’s Menu Management System to help restaurants adapt to increased carryout and delivery demand and launch virtual kitchens. More than 24,000 restaurant locations use Clearwater-based Omnivore’s technology to solve operational challenges that range from third-party delivery to pay-at-the-table methods and to quickly adjust to changing consumer behavior, the release adds.

“We’re pleased to appoint two proven leaders to guide Omnivore through a period of high growth,” Omnivore Chairman Chris Sullivan says in the statement. “Promoting Dan and adding Shane will accelerate the growth of our new Menu Management System and signature API and focus the development of new technology over the coming years.”

The executive appointments come after Omnivore’s successful Series A funding round: in 2018 it raised $13 million from notable investors including The Coca-Cola Co., Performance Food Group and Tampa Bay Lightning owner Jeff Vinik, in 2018.

At FairWarning, Singer worked with the executive leadership team to prepare the company for a $60 million growth equity investment from Mainsail Partners. After that investment closed, in June 2018, Singer stayed with the firm for 18 months, the release states.s Whitlatch, meanwhile, held roles creating and leading the sales, customer success and partnership efforts at FairWarning, then served as general manager of its health care unit. The company grew from 20 customers to more than 350 enterprise customers globally, including 35% of U.S. health systems, under Whitlatch’s leadership. Whitlatch was most recently senior vice president of sales at CynergisTek, a cybersecurity firm focused on the health care industry.