Fast-food chain, behind $20M investment, plans restaurant of the future

With a $20 million investment, burger chain seeks to capitalize on some pandemic-based, quick-service restaurant trends.


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  • | 6:00 a.m. March 5, 2021
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Courtesy. The first fully reimaged Checkers restaurant, its restaurant of the future, will be in Lakeland.
Courtesy. The first fully reimaged Checkers restaurant, its restaurant of the future, will be in Lakeland.
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The pandemic took a big bite out of many restaurants, from chef-driven, fine dining establishments to McDonald’s. But Checkers & Rally’s, the Tampa-based, drive-thru burger chain recorded high same store sales gains in 2020, opened 36 new restaurants and amended its debt.

Its success while others struggle amid the pandemic — profits at McDonald’s, for example, were down 25% in the first nine months of fiscal 2020 over 2019, and sales fell 13% — has put Checkers, with more than 800 locations, in a unique spot: aggressively chasing market share and sales growth. It’s doing that several ways, from a “restaurant of the future” redesign to a new mobile app for online orders and enhanced delivery options. The attack is being fueled by $20 million in capital from the chain’s ownership, New York-based private equity firm Oak Hill Capital Partners, which acquired the burger chain for $525 million in March 2017.  The injection of capital will be used to fund Checkers & Rally’s aggressive five-year growth plan.

 

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