Marketing firm promotes president to CEO

FORT MYERS — Digital marketing firm Vectra Digital named Albert Arguelles CEO, replacing co-founder and former CEO Matt Bernhardt.

Bernhardt will remain with the marketing and web design agency, but will be “stepping back to allow Arguelles to bring Bernhardt's vision for Vectra to life,” according to a statement. The move comes two weeks after a Vectra Digital sister company, Stickboy, which focuses on custom software, apps and managed IT services, also named a new CEO, Felix Lluberes. Bernhardt was previously CEO of Stickboy as well, a company he founded in 2007.

Arguelles, meanwhile, co-founded website design and digital marketing agency iPartnerMedia in 2012 — a firm Vectra Digital acquired in early 2020. A former paratrooper and U.S. Army Combat Engineer, Arguelles was a Business Observer 40 Under 40 for winner in 2014. A native of Havana, Cuba, Arguelles was named president of Vectra after the merger.

“Vectra Digital is poised for explosive growth in 2021,” Arguelles says in the statement. “Under my leadership, I look forward to continuing to grow the team, improve the customer experience, and become an innovator in the digital marketing industry.” 

“Vectra Digital continues to invest and leverage its proprietary artificial intelligence, Vita,” adds Arguelles. “By expanding our technology and instilling confidence in our team, we are providing our customers with industry-leading performance and return on investment.”

Vectra Digital handles digital marketing, including ads, websites, SEO, social media, email, review management and public relations for clients.