Ad agency adds clients and work to roster, staffs up Jacksonville office

Life in the ad world, where consumers’ changing habits are upending the universe of 30-second commercials and print ads, is getting tough. But one St. Petersburg agency is not only not slowing down, it’s growing.

That firm, Paradise Advertising & Marketing, recently announced it was increasing its staffing at its Jacksonville office on the heels of landing a slew of new clients and additional assignments from several existing ones.

The clients, more than a half-dozen, are spread out across four states and come largely from the tourism industry, one of several industries Paradise does work for. These clients include the Northwest Arkansas Tourism Association; the Shreveport Convention & Tourist Bureau in Louisiana; the Columbia County Tourist Development Council in Lake City; Visit Spartanburg in South Carolina; and the Ponte Vedra Inn & Club in Ponte Vedra Beach.