Area media company purchases trade magazines

SARASOTA — Wildflower Media, a Fort Lauderdale-based publisher of trade magazines and books for the floral industry, has sold Florists' Review, Superfloral and Canadian Florist to Fuse Media+.

Sarasota-based Fuse Media+ plans to modernize the print publication of these floral industry titles, according to a press release. 

Florists’ Review has served the international floral industry since it began as The Weekly Florists’ Review in 1897. Canadian Florist is the 100-year-old voice of Canada’s floral and garden industry. Superfloral is the monthly business publication for supermarket, mass-market and other high-volume florists.

“I am honored and feel a great sense of responsibility to move these brands forward for the florists, the growers, the craftsmen and for all of us to have beautiful flowers in our life,” says Founder and CEO Jules Lewis Gibson in the statement. "Florists’ Review is a title that florists keep to share with clients for ideas and inspiration. It’s exciting to have an audience that appreciates the beauty of print.”

Gibson adds, "We are expanding on the large and engaged online audiences of Florist's Review, Superfloral, and Canadian Florist. Through Facebook groups, Instagram contests, YouTube educational series, and more, we are committed to creating a thriving and vibrant community for the global floral industry.”

Known for publishing high-end, luxury magazines, Gibson entered the media business with the purchase of Florida Homes Magazine in 2011. She founded Fuse Media+ as an umbrella company for her growing titles, which included the women's title Gravitas Magazine as well as Florida Boating and several custom publications for the real estate and travel industries.