Staffing firm, in wake of other major changes, updates brand

TAMPA — Kforce, a publicly traded staffing firm that generated some $1.4 billion in gross revenue last year, has refreshed its brand, updated its core values and redesigned its website.

The changes come on the heels of the Tampa-based company’s sale of its headquarters building in Ybor City, as well as the elevation of President Joe Liberatore to CEO, effective Jan. 1. He succeeds David Dunkel, who is retiring after more than 40 years with Kforce.

The new brand elements, according to a news release, were created by Kforce employees and are intended to align the company more closely with digital-age trends and solutions.

“These changes represent our focus on solutions and our identity as a state-of-the-art technology organization that is all about people,” Liberatore states in the release. “We achieve our greatest success as a firm when we empower our people to be the best versions of themselves.”

In April, Kforce sold, for $20 million, the 130,000-square-foot Ybor City campus it has occupied since 2001 and announced that it would move to space in the new Midtown Tampa mixed-use development. Located at 1001 E. Palm Ave., the former Kforce property has drawn interest from the Tampa Bay Rays as a potential site for a new baseball stadium.