Ambitious startup aims to capture real estate data market share

Tyler Carlson has a succinct way of explaining what makes a good client for his startup commercial real estate data business: “If you are driving around town,” Carlson says, “and see a sign that says for rent or lease, that’s our customer.”

Carlson’s Tampa-based firm is Resquared, which he runs with tech entrepreneur Griffin Morris. The model at Resquared is a Software-as-a-Service platform for shopping center and other retail landlords to find and secure tenants — a task that’s obviously grown significantly more challenging in an e-commerce world. “You can’t just put out a sign and leave the property,” Carlson says.