Marketing firm is methodical in transferring business from mom to daughter

Company: Holly Paulus, 50, founded Fort Myers-based Nexxa Group in 2005. It’s since grown into a full-service data-driven marketing company specializing in the energy industry. 

Nexxa Group helps clients, primarily in the retail energy space, better understand their customers through data to optimize marketing efforts. Recently, Nexxa Group has been helping many clients shift their marketing efforts from exclusively traditional channels to an integrated approach, including web and digital channels, to stay in front of customers. While declining to disclose specific revenue figures, Paulus says the firm has had steady growth and "has established a significant number of clients in the energy industry over the past 15 years."