Women's clothing brand supports its core customer base

White House Black Market, the boutique-style, upscale women’s clothing brand and unit of Fort Myers-based Chico’s FAS, devoted a portion of the past month supporting its core customer base.

The brand did that through a partnership with Ladies who Launch, a nonprofit with a mission to celebrate and empower women entrepreneurs. Honoring International Women’s Day and Women’s History Month, White House Black Market, with more than 350 stores nationwide, debuted a Make Herstory T-Shirt in March. The T-shirt illustration, and “phrase ‘Make Herstory’ portrays a woman who keeps moving forward into the future with resilience and beauty, writing her own story of progress,” according to a statement.