BBQ restaurant chain debuts fast-casual brand in region

The first Rib City Express is in Lehigh Acres.

By Business Observer Staff
| 7:53 a.m. May 28, 2020
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Courtesy. The first Rib City Express opened May 28 in Lehigh Acres.

Charlotte–Lee–Collier

FORT MYERS — Rib City is getting in on the fast-casual brand extension trend.

The Fort Myers-based company, with 14 Rib City locations statewide and 12 Rib City franchises nationally, is opening a Rib City Express on Thursday, May 28. At 1480 Lee Blvd., Lehigh Acres, a quarter mile east of Lehigh Regional Medical Center, the Rib City Express is a fast-casual restaurant concept offering counter service and self-seating rather than Rib City’s traditional full-service locations, according to a statement.