Real estate startup with rich history searches for opportunities

A foursome of Southwest Florida real estate management and development professionals, tapping into the power of strength in numbers, unknowingly picked a unique-for-the-ages time to start a new business.  

But the principles of the startup, Naples-based ADG4, have no regrets in launching the business in January — three months before the coronavirus pandemic. The firm’s focus, for now and the rest of 2020, at least, is to build a client base in commercial property management, focusing on high-end service. “It’s a little bit scary,” firm Principal Peter Carroll says, “but it’s also exciting to see what opportunities are out there for us and how the market will adapt to all the changes.”