Marketing agency launches new campaign for region based on outdoor recreation

TAMPA — As Florida’s tourism industry reopens, Visit Tampa Bay, a destination marketing agency for Tampa and Hillsborough County, has launched “Florida’s Most,” a campaign designed to inspire travelers to partake of the region’s many open-air attractions and activities. 

According to a press release, the campaign is targeted at consumers within driving distance of Tampa and runs through Sept. 30. It is based on data that shows road travel continues to increase as people seek a change of scenery and renewed connections with family and friends after having to quarantine because of the coronavirus pandemic.